ENCORE

I led the complete digital overhaul of ENCORE, transforming its website and visual identity to reflect a premium nightlife experience. Beyond the UX/UI design and custom web development, I directed the venue’s visual storytelling through lifestyle photography and cinematic event coverage. A critical component of this project was the creation of high-conversion motion marketing content specifically designed to promote weekly events and directly drive ticket sales. By synchronizing these dynamic social promos with printed event posters, I created a 360-degree brand presence that turned digital engagement into packed dance floors.